How to Turn a Blank Page Into a Great Email

Staring at a blank screen is the hardest part. Whether you're writing your first newsletter or your 50th, that first line can feel like a mountain.

But here's the truth: You don’t need to be inspired. You just need a system.

Start with a hook, not a headline

Think of your first sentence like a handshake. It sets the tone. It makes the reader lean in—or tune out.

Don’t waste time trying to be perfect. Just ask yourself: What would I say if I were talking to a real person right now?

Write that.

From there, follow a simple flow:

1. Start with a hook
2. Add a short story or insight
3. Deliver the main takeaway
4. End with a soft call to action

“Done is better than clever. Especially in your inbox.”

At Ore, we help brands move past the blinking cursor stage. We build templates, define voice, and structure content so you’re never starting from scratch.

The result? Emails that feel natural, intentional, and worth reading.

Great emails don’t come from inspiration. They come from habit.

Once you build the system, the creativity comes easier. That’s how real momentum is made.